Super Bowl ads seem to be getting interesting again, so we’ve picked the most likeable ones from 2023. Super Bowl LVII was played on 12 February 2023, and many brands leaned on celebrities and nods to films and TV shows everyone knows.
We hope you enjoy our list as much as we did.
01Pepsi Zero Sugar: Great Acting or Great Taste
Pepsi ran two spots in the campaign, one with Ben Stiller and one with Steve Martin. If you like their films, both are worth watching. Below is the one with Ben Stiller.
- Starring
- Ben Stiller
- The idea
- Do they really like Pepsi Zero Sugar, or are they just very good actors?
02Uber One: One Hit for Uber One
An Uber ad packed with funny moments. If you grew up with the hits of the ’90s, you’ll love the musical references: Diddy writes the Uber One jingle with artists remembered for one big hit.
- Starring
- Sean “Diddy” Combs, Haddaway, Montell Jordan, Donna Lewis, Kelis, Ylvis
- The idea
- A jingle for the Uber One membership, to the tune of “What Is Love”
03Sam Adams: Brighter Boston
Very funny and full of local American insight, especially if you know Boston.
- The idea
- Making Boston “brighter”, with local humour
04PopCorners: Breaking Bad
The jokes lean on the plot of “Breaking Bad”. If you haven’t seen the series, you can skip this one, because the humour won’t land.
- Starring
- Bryan Cranston and Aaron Paul, as Walter White and Jesse Pinkman
- The idea
- The RV from the series, this time making PopCorners snacks
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05Rakuten: Not-So Clueless
Alicia Silverstone is back as Cher Horowitz from “Clueless”, released in Romania as “Liceenele din Beverly Hills”.
- Starring
- Alicia Silverstone, Elisa Donovan
- The idea
- Cher Horowitz discovers shopping with cash back
06Ram: Premature Electrification
The spot spoofs pharmaceutical ads and invents a “condition”: the fear that an electric pickup will leave you unsatisfied. See if you find it funny.
- Starring
- Jason Jones
- The idea
- The launch of the Ram 1500 REV electric pickup, as a parody of pharmaceutical ads
07Dunkin’: Drive-Thru with Ben Affleck
Ben Affleck serves customers at the drive-thru window of a Dunkin’. We laughed at the end, when his wife turns up at the window too. Charming.
- Starring
- Ben Affleck, Jennifer Lopez
- The idea
- A star works a day at the drive-thru, and customers can’t believe their eyes
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