THE DIGITAL STAR NEWSLETTER · MARKETING IN MOTION

Something worth saying at your next meeting.

What changed in marketing, what it means for your brand and what to say about it. That's what our newsletter is about, and it lands in your inbox twice a month.

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More than 7,598 marketers read it, from teams like:

  • Orange
  • L'Oréal
  • Carrefour
  • Nestlé
  • NN
  • ENGIE
  • Hornbach
  • Mondelēz
  • ING
  • Lidl
  • Bosch
  • Whirlpool

and many more.

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Digital StarMARKETING IN MOTION
From
Digital Star Newsletter
Subject
What do views actually do for your brand?
Reading time
5 minutes
Today

What do views actually do for your brand?

A report with "1.2 million views" looks good in any meeting. The question is what actually happened in those millions. Today, in short: what a view really counts and what to ask next time.

WHAT CHANGED

View counts keep looking better. Most platforms count a view within the first seconds of playback, often with the sound off. A quick scroll can already be a view.

WHAT IT MEANS

A view shows reach, not attention. It says your brand appeared on a screen, not that anyone noticed it. What matters for a brand is what stays in people's minds after that view.

Seen ≠ Chosen.

FOR YOUR NEXT MEETING

Three questions to ask the next time a report lands on your desk:

  1. How many people also saw the brand name?
  2. How long, on average, did they stay on the video?
  3. What changed after the campaign, in searches or in sales?

See you in two weeks,

Laurențiu Dumitrescu

Co-founder & CEO, Digital Star

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