Digital marketing agency in Romania
Brands hire us to get chosen.
A social-first digital marketing agency in Romania. Turning attention into sales for brands across Central & Eastern Europe.
Seventeen years of getting good ideas through big organisations in one piece.
Strategy, creative, content, creators, media and data in one team. The people who plan the campaign also make it.
Effie, Internetics, IAB MIXX, MIXX Europe, PR Award and Webstock among them. Most were for campaigns that sold products.
Seen ≠ Chosen.
People are more careful with money now. They know your brand, but that doesn't mean they'll buy it.
Somewhere between noticing a brand and paying for it, they ask whether it's worth the money. Giving them a good answer is what a digital marketing agency is for. We give that answer again and again, in the big campaign, the everyday posts, the creators they trust and the ads in between.
Start with how people scroll.
What stops a thumb on TikTok is rarely what gets forwarded to the family group chat. We build the idea for both and make sure your brand is recognisable in each.
Choose creators people believe.
Anyone can find a creator with reach. We look for the one whose followers will believe what they say about your brand.
Brand and performance, planned together.
We plan creative and media together, so the campaign sells this quarter and still makes your brand easier for people to choose next year.
Our digital marketing starts with real brand problems.
Six steps. Then we go round again.
We don't make anything until we understand how people choose between brands in your category. Then we set the direction, make the campaign and let the audience's response decide the next move.
Learn how people choose brands
What customers want from the category, where your brand loses them, and what would tip the decision.
Why your brand?
In one sentence, why customers should choose your brand, with a reason we can prove.
Make it work on social
We adapt the idea to each platform, and it still looks like your brand.
Good content, every week
We plan production with room to spare, so there's time to react when news breaks.
Find the right creators
We pick creators whose followers already trust them. They get a proper brief, and the words stay theirs.
Learn from the response
We read what happened on social, in search and in the campaign numbers, then sit down with you and decide what to keep and what to change.
What's changing, and what it means for you.
Big brands are growing on volume again
Coca-Cola, Unilever and P&G are growing mainly through volume again, so we look at what it costs to reach buyers on Meta and Google, and why they are hard to win back.
Is the brand budget first in line for cuts?
Nike and PepsiCo raise brand budgets as sales slow, Meta sells guaranteed reach, and Levi’s shows that money can’t rescue a message customers don’t want.
The comms team you don’t pay
Google’s AI summaries, AI assistants, creators and forums say things about your brand that you didn’t write, and Škoda showed on Reddit what to do about it.
Newsletter
Twice a month, the changes in marketing worth knowing about and what they mean for your brand. Every link comes with our take, so you walk into your next meeting with something to say.