We asked ourselves – what makes a message more memorable? 🤔 The answer was simple – it’s always easier to remember something if it’s rhyming on a catchy tune. So we did just that – we created a dedicated song that establishes both through lyrics and the visuals (in our video) the products’ main benefits.

To generate awareness, we used the song and cuts from the music video across Social Media platforms such as Facebook, Instagram, YouTube and TikTok.

We also had a promotional mechanism – users had to watch a short video to be able to answer correctly a question on the campaign’s landing page, after which they could leave their personal data to enter the lucky draw, where they could win prizes with three zeros (considerable sums of money).  The promotion was communicated on TV, digital channels, as well as in-store.