We wanted to find a catchy approach for the MüllerMilch campaign, one that would appeal to the youth, while also showcase how tasty the product is.

Then we thought of the natural reaction that people have to any yummy treat – the „mmmm” that follows when enjoying something delicious. And that was the base of the song we created for this campaign – one that speaks about how delicious the product is and leverages its key attributes, while also sporting a cool sound.

The song was used in videos across Social Media platforms, such as Facebook, Instagram and TikTok. Also, we had a Social Media contest in which users could win a pair of sneakers personalised by Graure for MüllerMilch. We also hosted an event at Sneaker Industry, where customers interacted with the brand and entered a lucky draw for various branded goodies.